Her Creative & Co is a small business who highly values inclusivity and wants to be perceived as friendly and approachable. They sell items such as hair clips, scrunchies, earrings and other accessories.

Their branding was designed to appeal to their female target market, reflect the products that they sell and stand out from their competitors.

We included two variations of their brand pattern to make them more versatile. One includes different women to highlight their brand value of inclusivity and diversity. The simplified pattern features illustrative organic shapes inspired by the products they sell. As the target market is female we used warm, bold feminine colours within the brand palette.