Branding and Packaging Design

I created “Shake On It” as a passion project focused on designing cocktails in cans and bottles. These designs specifically cater to women in their twenties who are willing to spend a little extra on trendy drinks without going for the pricier, high-end options.

This project aims to satisfy the tastes of cocktail enthusiasts who crave delicious flavours but are conscious of their budget. With convenient cans perfect for parties and stylish bottles ideal for girl’s nights in or dinner parties - these designs cater to various social occasions.

To enhance the visual appeal and provide quick ingredient recognition, I created custom illustrations showcasing the cocktail components. The overall style of the designs is bold, playful, and aesthetically pleasing, ensuring they stand out on store shelves or in a refrigerator. Additionally, they serve as delightful gifts for hosts at dinner parties, further engaging the younger target market.

Through this passion project, I sought to combine functionality, visual appeal, and a touch of charm to create a captivating lineup of cocktails in cans and bottles, tailored for the modern woman who appreciates both quality and affordability.