Pure Whitening is a cosmetic teeth whitening clinic that specialises in using a 100% all natural, plant and mineral based gel that is vegan friendly and gluten free. They are the only all natural teeth whitening clinic in Australia. 

Pure Whitening’s point of difference was their focus on using natural products and push for sustainability. Their new branding needed to reflect their strong core values, natural ingredients and their holistic approach. This is why we used soft greens and incorporated leaves into the primary logo and the icon design.

As their service is to whiten teeth, we wanted to keep the design minimal and clean, incorporating a lot of white. This also gives clients a sense that the space is clean and tidy, which helps build trust.

I worked with Kylie on her branding as well as additional brand collateral including business cards, shop front signage, branded instructions, vouchers and packaging.