Branding, Brand Collateral, Social Media Templates
Pyrite Hair is a Canberra based hair dressing business who wants their clients to feel inspired, empowered, trusting and comfortable. We used a warm toned, rich brown and mustard for empowerment as well as a sense of comfort and a homely feeling. We included a soft and feminine pink to reflect their target market. We balanced this out with a beige for a sense of calm and safety.
Their brand is named after the Pyrite crystal which is linked to strength of mind and will power, and is said to shield from negative energy. We wanted to incorporate a gold foil on their brand collateral to tie in with the appearance of Pyrite, linking it back to the brand name. We felt this would also reflect one of their brand values of luxury and attract her dream clients.
The illustration style is delicate which again links back to the luxurious feel, and includes sparkle elements to reflect the shine of a Pyrite crystal.
“Honestly Emma out did my expectations by 100%. I recently had a change of brand name and needed all new everything, I just thought I would sent her my vibe and I would get a few things back and that’s it. But, the amount of research Emma did blew my mind!! I thought I wanted a specific design and colours but it wasn’t until I looked through what my competitors are doing within their branding that I actually was so keen on what Emma had brought to the table!
There was a lot of back and forwards conversations which kept me in the loop & kept me feeling on the same page! After the first draft I couldn’t imagine my branding being any better and Emma you out blew my expectations! Thank you so much! Me and Pyrite hair are so confident on our branding and socials means that I can focus on doing amazing hair!”